She is the Founder & CEO of Style Coalition, the leading platform for influencer marketing, providing brands direct access to top online influencers for innovative multi-channel social media campaigns. In 2013 Style Coalition launched its Influencer Exchange (SCX) – an automated campaign technology solution designed for brands and agencies to find and activate top influencers, as well as provide valuable data and measure ROI. Style Coalition network reaches a collective audience of more than 30MM followers across blogs and various social media channels. Style Coalition has a partnership with Hearst and its clients include leading brands such as Microsoft, HP, L’Oreal, Macy’s, Target and P&G.
An internationally known speaker, Yuli keynotes and moderates panels at numerous conferences including: WWD Magic, NY Internet Week, Social Media Week; 140 Characters Conference; Early Stage East and more. She is often invited as a guest speaker at Yale, NYU, FIT and LIM College. She has been featured numerous times in major publications including: The New York Times, Financial Times, NY Observer, Women’s Wear Daily, Wall Street Journal and Forbes.
Yuli organizes and leads the monthly Fashion 2.0 discussion panels and networking event series in NYC, bringing together the fashion and technology worlds. The group has more than 2,500 active members who gather monthly to network and hear from the industry leaders. She is also responsible for the creation of the Fashion 2.0 Awards, the first of its kind which celebrates the most innovative fashion brands.
One of the pioneers of social media in the fashion space, in 2007 she launched My It Things, a leading user-generated fashion magazine and community, that was later named one of the “7 essential shopping websites” by About.com (sold in 2013). Prior to founding her own ventures, Yuli spent six years developing interactive online strategies as Creative Director of Hotbar advertising network. She then served as Creative Director at 360i where she orchestrated online campaigns for clients such as Fine Living Channel, NBC and Saks Fifth Avenue.
In 2011, she published her first book Fashion 2.0: Blogging Your Way To The Front Row, which reached Amazon’s bestseller list in its category. Her second book in the Fashion 2.0 series, titled Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry, is set to be released in October 2013.
Fluent in Russian, Hebrew and English, she is also an accomplished digital artist and engineer, having exhibited her interactive computer based projects all over the world. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York, for which she also received a prestigious Paula Rhodes award.
Yuli Ziv lives in New York City. In her spare time she practices Kundalini yoga, a passion for over a decade.