ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Monthly Archives: March 2009
On Wal-Mart, Retail Reports, Apples & Oranges.
It’s hard to imagine a better headline in these recession times than “Sales Fall Sharply for Retailers Not Named Wal-Mart” (NYT, February 5th, 2009). This month, the budget shopping chain continues to lead the reports with “Wal-Mart reports strong rise in sales” (MSNBC News, March 5th, 2009). In a long retail report Wal-Mart is compared [...]
On Blogging, Its Purpose & Unpleasant Memories.
After a few years and hundreds of written posts, I often ask myself what’s the purpose of my blogging? Is there someone out there that cares about my opinions, commentary? Is it really affecting my readers? Do I blog mainly to express my opinions and it’s enough of a purpose? Would I be still blogging [...]
How Brands (Ab)use Social Networks.
During the last two years of running a user generated site I’ve seen plenty of examples of brands hiding behind fake identities to create “presence” and push content. We do have plenty of sponsorship opportunities on MyItThings.com (fashion focused social network I run), which would be probably more appropriate for brands, but from some reason [...]
Posted in Social Media
Tagged as: brands, campaign, myitthings, old navy, social media, Twitter
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