ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Monthly Archives: December 2009
On Fast Fashion Content and The Importance of Being Earnest.
In his article, “The End Of Hand Crafted Content”, Michael Arrington of TechCrunch touched a subject I’ve been thinking a lot about lately as a blogger and content creator. The discussion couldn’t be more relevant for the fashion world, just few weeks before the NY fashion week chatter begins in the blogosphere. Expect news, republished [...]
Posted in Fashion 2.0, Social Media
Tagged as: blogging, Fashion 2.0, publishing, social media, writing
24 Comments
The Business Of Blogging: How To Play The Game Without Losing Your Style.
If you blogged for more than a year or two, you must have noticed how much the space has changed. We are in this chaotic transitional stage where blogging is redefined and becomes something more established, with FTC making the rules or without them. The explosion of social media and blurring the lines between marketing [...]
Posted in Entrepreneurship, Social Media
Tagged as: blogging, content, Entrepreneurship, monetizing
17 Comments
E-commerce: 9 Ways of Using Video Content To Drive Sales.
Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]



