Yuli Ziv

Web 2.0 Entrepreneur, Online Expert & Strategist with extensive Marketing, Creative and Publishing background.

Yuli is a Co-Founder and President of 2 Brains Media, a company responsible for MyItThings.com launch. MyItThings is a unique venture focusing on User Generated Content and trends. Started as an online user generated magazine, MyItThings.com is an ultimate community for trendsetters and bloggers, which allows personal expression in forms of opinion sharing, product reviews and recommendations. MyItThings online publishing platform provides exposure to its writers and contributors, as well as a great source for unbiased information for its readers. Yuli Ziv serves as an Editor-In-Chief of the magazine and oversees design, content and marketing strategies.

Prior to founding her own venture, Yuli Ziv gained a unique experience in leading creative teams, managing projects and utilizing latest emerging media trends for world’s leading brands. During her career in online marketing industry she created successful strategies that have effectively increased brand awareness and driven measurable results.

In her role as Creative Director at 360i, she has been helping company’s premier clients integrate their cross-media messages into their display media campaigns using insights from consumer search behavior. Yuli’s strategic insight was utilized in large number of viral and display media campaigns for clients such as DIY Network, Fine Living Channel, NBC, Comedy Central, Saks Fifth Avenue, National Geographic and EarthLink.

Serving as Creative Director for Hotbar advertising network, Yuli has been managing, producing and optimizing interactive campaigns for industry’s top clients including Chase, Orbitz, eBay, HSBC, CapitalOne, eHarmony, Monster.com, ProFlowers, HP, Match.com, Travelocity, and many others.  While working for the advertising network, she gained an expertise in creative campaign analysis and optimization that allowed her to increase campaign effectiveness and clients’ revenues by many multiples.

Yuli is an internationally known digital artist that exhibited her interactive computer based art projects over the world including USA, Thailand, Israel, Brazil, Sweden, Italy, Russia and Spain.
She holds BA in Design of Visual Communications from Tel-Aviv University and MFA in Computer Art from the School of Visual Arts New York, where she received prestigious Paula Rhodes award.

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