Category Archives: Social Media

The Business Of Blogging: How To Play The Game Without Losing Your Style.

If you blogged for more than a year or two, you must have noticed how much the space has changed. We are in this chaotic transitional stage where blogging is redefined and becomes something more established, with FTC making theĀ  rules or without them. The explosion of social media and blurring the lines between marketing [...]

Posted in Entrepreneurship, Social Media | Tagged as: , , , | 17 Comments

On Blogging, Passion, Money and Everything In Between.

In case you haven’t heard, bloggers are the latest trend in the fashion industry these days (or at least a new subject to talk about between Spring and Fall markets). Just couple of seasons ago myself and the Style Coalition were featured in the NY Observer article talking about the Pariah status of bloggers at [...]

Posted in Fashion 2.0, Social Media | Tagged as: , , , | 6 Comments

Fashion 2.0: Is Vogue Going Social?

The fashion world has been waiting for Vogue’s online strategy developments for a while now, especially since Anna Wintour promised us to “own the online space more in the next year” during her live interview in May in NYC. Today her camp released an interesting piece of news – Wintour and publishing director Tom Florio [...]

Posted in Fashion 2.0, Social Media | Tagged as: , , , , , , , | 7 Comments

Blogger-Brand Relationship: On Romance, One-Night Stands and Breakups.

While blogging on fashion for the past 2.5 years I’ve been romanced by many brands. Some opted for long distance relationships, some for online dating only, some chose the route of a “one night stand” to hit their monthly goals. But many used the advantage of my NYC location to take the relationships to the [...]

Posted in Fashion 2.0, Social Media | Tagged as: , , , , , | 7 Comments

Fashion 2.0: New York Fashion Week Designers Embrace New Technology.

It was the first fashion week in New York when designers finally took advantage of the latest technologies to enhance their runway experience. The major industry event of the season didn’t cater only to the editors and press this time, but invited fans all over the world to experience the shows. From live streaming to [...]

Posted in Fashion 2.0, Social Media | Tagged as: , , , , , , , | 5 Comments
  • ABOUT

    Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>

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