ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Tag Archives: blogging
On Blogging, Passion, Money and Everything In Between.
In case you haven’t heard, bloggers are the latest trend in the fashion industry these days (or at least a new subject to talk about between Spring and Fall markets). Just couple of seasons ago myself and the Style Coalition were featured in the NY Observer article talking about the Pariah status of bloggers at [...]
Posted in Fashion 2.0, Social Media
Tagged as: blogging, business, monetization, social media
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Social Media vs. Free Media.
As social media continues to evolve, the lines between PR and advertising continue to blur to the point where social media marketing is considered a new form of free advertising on the web. Often users are seen as the free man power creating the new types of UGC driven marketing campaigns for billion dollar brands. [...]
Style Coalition Avelle 5th Anniversary Campaign Launch.
Last week marked a very exciting event for Style Coalition – we launched our first major campaign for a AVELLE (the new Bag Borrow or Steal). I’ve been personally following this brand since the day they launched 5 years ago, and was excited for their Sex and The City success (BBOS was integrated into the [...]
Posted in Fashion 2.0, Social Media
Tagged as: blogging, Fashion 2.0, marketing, social conversations, social media, style coalition
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Fashion PR 2.0: How To Make Your Pitch Blogger-Friendly.
Last week I wrote 10 tips on How To Make Your Website Blogger-Friendly. It mainly referred to fashion websites, which are known to be heavy on visuals and flash, and not always built with online media/bloggers in mind. I’m seeing somewhat similar trends in my every day email communications with PR companies, and thought that [...]
Fashion 2.0: How To Make Your Website Blogger-Friendly.
I can’t even tell you how many times I was pitched for a product/store/designer/collection, loved it, but gave up on featuring it on my fashion blog because it was impossibly frustrating to collect relevant materials from their website. Assuming nothing is obvious in this complicated tech world, I would like to share with my fellow [...]
