ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Tag Archives: fashion
Reader Q & A: How To Find Your Niche As A Fashion Blogger.
I’m often approached via email by fellow bloggers and readers in general who ask for advice, which I usually love to offer. Recently I thought it would be useful to publish some of it, without uncovering the person behind the email, of course. Hopefully this new column will be useful to others, and feel free [...]
Posted in Social Media
Tagged as: advice, blogging, content, Entrepreneurship, fashion, q&a, writing
4 Comments
10 Fashion Blogger Stereotypes, Or Why Brands Still Fear Working With Bloggers.
One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
Blogger-Brand Relationship: On Romance, One-Night Stands and Breakups.
While blogging on fashion for the past 2.5 years I’ve been romanced by many brands. Some opted for long distance relationships, some for online dating only, some chose the route of a “one night stand” to hit their monthly goals. But many used the advantage of my NYC location to take the relationships to the [...]
Posted in Fashion 2.0, Social Media
Tagged as: advice, bloggers, fashion, pr, social media, tips
7 Comments
On W Magazine, Droid and the Light Years Gap Between Them.
Many people (including myself on this blog) are talking about the fashion industry being slow to adapt new technologies. While I’m at no point trying to portray a negative image, but rather help and educate, sometimes the things I see make me wonder how some fashion companies and organizations manage to stay in their own [...]
Posted in Fashion 2.0, Technology
Tagged as: conde nast, droid, fashion, innovation, magazines, motorola, shopping, Technology
4 Comments
Twitter & The Effect Of Social Media on Fashion Brands & Retailers at the 140 characters conference.
Last month @macala and I spoke at Jeff Pulver’s 140 Characters Twitter conference about the subject I’m most passionate about: Fashion + Social Media. In a regular Twitter fashion, we were given a limited time (only 10 min!) to share our insights. Enjoy the video and please let me know your thoughts.
Posted in Fashion 2.0, Social Media
Tagged as: 140conf, conference, fashion, social media, speaking, Twitter, video
1 Comment
