ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Tag Archives: pr
10 Fashion Blogger Stereotypes, Or Why Brands Still Fear Working With Bloggers.
One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
Blogger-Brand Relationship: On Romance, One-Night Stands and Breakups.
While blogging on fashion for the past 2.5 years I’ve been romanced by many brands. Some opted for long distance relationships, some for online dating only, some chose the route of a “one night stand” to hit their monthly goals. But many used the advantage of my NYC location to take the relationships to the [...]
Posted in Fashion 2.0, Social Media
Tagged as: advice, bloggers, fashion, pr, social media, tips
7 Comments
Social Media vs. Free Media.
As social media continues to evolve, the lines between PR and advertising continue to blur to the point where social media marketing is considered a new form of free advertising on the web. Often users are seen as the free man power creating the new types of UGC driven marketing campaigns for billion dollar brands. [...]
Fashion PR 2.0: How To Make Your Pitch Blogger-Friendly.
Last week I wrote 10 tips on How To Make Your Website Blogger-Friendly. It mainly referred to fashion websites, which are known to be heavy on visuals and flash, and not always built with online media/bloggers in mind. I’m seeing somewhat similar trends in my every day email communications with PR companies, and thought that [...]
