ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>
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Tag Archives: social media
Fashion Week and Social Media: 10 Ideas For Grabs.
If you are a PR or marketing strategist working with a fashion brand or design house, you must be under pressure these days to deliver the most innovative ideas incorporating social media into the busy fashion weeks season. Not just innovative, but something that can top last season’s front row laptops at D&G and the [...]
Posted in Fashion 2.0, Social Media
Tagged as: fashion week, marketing, nyfw, social media
5 Comments
On Fast Fashion Content and The Importance of Being Earnest.
In his article, “The End Of Hand Crafted Content”, Michael Arrington of TechCrunch touched a subject I’ve been thinking a lot about lately as a blogger and content creator. The discussion couldn’t be more relevant for the fashion world, just few weeks before the NY fashion week chatter begins in the blogosphere. Expect news, republished [...]
Posted in Fashion 2.0, Social Media
Tagged as: blogging, Fashion 2.0, publishing, social media, writing
24 Comments
E-commerce: 9 Ways of Using Video Content To Drive Sales.
Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]
On Blogging, Passion, Money and Everything In Between.
In case you haven’t heard, bloggers are the latest trend in the fashion industry these days (or at least a new subject to talk about between Spring and Fall markets). Just couple of seasons ago myself and the Style Coalition were featured in the NY Observer article talking about the Pariah status of bloggers at [...]
Posted in Fashion 2.0, Social Media
Tagged as: blogging, business, monetization, social media
6 Comments
Fashion 2.0: Is Vogue Going Social?
The fashion world has been waiting for Vogue’s online strategy developments for a while now, especially since Anna Wintour promised us to “own the online space more in the next year” during her live interview in May in NYC. Today her camp released an interesting piece of news – Wintour and publishing director Tom Florio [...]
Posted in Fashion 2.0, Social Media
Tagged as: anna wintour, conde nast, Fashion 2.0, magazines, media, social media, social network, vogue
7 Comments
