Yuli Ziv: an entrepreneur who pioneered influencer marketing.
Yuli Ziv is an accomplished serial entrepreneur and strategic consultant with deep expertise in technology, marketing and startups. Strategic in vision and experienced in execution, Ziv has a twenty-year track record of success, building ventures from ground-up vision, to growth stage and finally, acquisition.
In 2008 she founded Style Coalition, a leading influencer marketing platform which she has built from the ground up to millions in revenue. Yuli designed the very first software that combined operational influencer marketing campaign tools with the advanced data and analytics, later recognized by Forrester as a Leader in the space. In 2017 Style Coalition was acquired by Launchmetrics (formerly FashionGPS), a global technology and data analytics provider for the Fashion, Luxury & Beauty industries. Most recently, after successfully growing Launchmetrics’ US business as a Managing Director, Yuli turned back to her entrepreneurial roots to found a minimalist clothing brand ULTIMA.
A two time
s immigrant born in the communist Russia, with her teen years spent in war-torn Israel, Yuli is passionate about empowering women to create their own future. As a self-made entrepreneur named one of the Top Women in Media by Folio: magazine, Yuli delivered keynotes at WWD Magic, DLD, Luxury Retail Summit, NY Internet Week, Yale University, NYU and FIT and has been featured in The New York Times, Financial Times, WSJ and Forbes.
An innovator who helped digitize fashion, beauty and luxury industries, Yuli spent a decade hosting over 100 discussion panels as part of her Fashion 2.0 events, amassing a community of 4,000+ NYC fashion and tech industry professionals. She is the creator of the very first Social Media awards in the Fashion industry, recognizing and awarding the most innovative brands. Yuli is also credited for introducing the first centralized coverage of New York Fashion Week as a creator of #NYFW hashtag.
Prior to founding her own ventures, Yuli had a successful career in the AdTech and Digital Agency world, including her role as a Creative Director at 360i.
Yuli is the author of three trade books: the Amazon bestseller “Fashion 2.0: Blogging Your Way To The Front Row” (2011), “Fashion 2.0: Season of Change” (2013) and “Millionaire Influencer (2017). She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York. Yuli currently lives and works in New York.